nintendo

Integrated Campaign: Social, Online, In-Store POP and Digital Signage, Experiential and Contesting

Timing: June 1 to September 7, 2015

Social Media Support: Extensive social media contesting to give away Nintendo amiibos, games and game consoles

POS Support: A-frames, customer Splatoon flavours, digital menus, Nintendo Splatoon game truck appearances.

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View launch here: https://youtu.be/Siao2C2gQys

Results:
#SplatYourFroyo and #Splatoon contest entry
• >200,000 coupons and items of swag distributed
• 1,500 samples given
• ~800,000 impressions
• Key Yogurty’s locations visited in Nova Scotia, Toronto, Saskatoon, Alberta and Vancouver